Clickthrough landing pages are used to entice potential customers to perform a single action, which is usually clicking a call-to-action button. Clickthrough landing pages are important because they are typically the start of any good sales funnel.
Building a bigger email list starts with lead generation landing pages. These templates make it easy to add nearly any form to them, either from another WordPress plugin (Contact Form 7, Gravity Forms, etc.) or from an external email list service, such as Aweber, MailChimp, Campaign Monitor, etc.
MyBizSys also provides templates for long-form sales pages, also known as sales letters. The goal of sales letter landing pages is to keep the visitor reading, all the way from the top to the very bottom. If you do that, you’ll be able to convert visitors into customers.